An assistant writes my posts, I approve them in fifteen minutes

I hate keeping up social media. Deciding what to post every week, writing it, scheduling it: it costs time I'd rather spend building. So I flipped it. An AI assistant writes the drafts, I only do the last step: keep or discard.

It works in four steps. It starts with an idea or a source, usually something I built or read that week. The assistant turns that into a draft, always on one of four fixed themes: what I'm building, what I'm learning in practice, staying level-headed about what AI can and can't do, and what I make with it creatively. Most of the room goes to the first two, that's where I have the most to say.

The first time it didn't work at all. Of twenty drafts I approved eight. Too technical, too "AI-ish", and nothing usable on the lessons theme. The problem wasn't the content, it was the tone: it sounded like an assistant writing about me, not like me.

So I fed it my own approved posts as examples, instead of generic templates. The next round I approved eighteen out of twenty. The same topic that first died as a sum now went through as a story. It had to learn to sound like me.

Once a week I sweep through. One decision per post: keep or reject. What stays goes into the schedule. What I reject doesn't just disappear: it's kept as an example of what does not work, and adjusts the style for next time. Rejecting isn't wasted effort, it trains along.

What appears differs per channel. On X I post shorter and looser, my workshop log. On LinkedIn a bit more storefront: calmer, and almost always with a route back to my site. Same week, different posts.

The most important rule isn't about an exact number of minutes, but about how it feels. It may not cost me more than I want to give it. The moment it becomes an obligation, something is off. For me that line sits around fifteen minutes a week: if it structurally goes past that, or I skip the sweep a few times in a row, I scale back. No single post is worth turning into a chore. If this feels like work again, it has failed.

What I get out of it: I'm visible without it costing me an afternoon a week. The assistant does the writing, I keep control over what goes out under my name.