I hate running my social media. Deciding what to post every week, writing it, scheduling it: it costs time I'd rather spend building. So I flipped it. An AI assistant writes the drafts, I only do the last step: keep or discard.

It works in four steps. It starts with an idea or a source, usually something I built or read that week. The assistant turns that into a draft, always on one of four fixed themes: what I'm building, what I'm learning in practice, staying level-headed about what AI can and can't do, and what I make with it creatively. Most of the room goes to the first two, that's where I have the most to say.

The first time it didn't work at all. Of twenty drafts I approved eight. Too technical, too "AI-ish", and nothing usable on the lessons theme. The problem was the tone: it sounded like an assistant writing about me.

So I fed it my approved posts as examples, instead of generic templates. The next round I approved eighteen out of twenty. The same topic that first died as a sum now went through as a story.

Once a week I sweep through. One decision per post: keep or reject. What stays goes into the schedule. What I reject doesn't just disappear: it's kept as an example of what does not work, and adjusts the style for next time. So rejecting trains it too.

What appears differs per channel. On X I post shorter and looser, my workshop log. On LinkedIn a bit more storefront: calmer, and almost always with a route back to my site. Same week, different posts.

The most important rule is about how it feels. It may not cost me more than I want to give it. The moment it becomes an obligation, something is off. For me that line sits around fifteen minutes a week: if it structurally goes past that, or I skip the sweep a few times in a row, I scale back. No single post is worth turning into a chore. If this feels like work again, it has failed.

What I get out of it: I'm visible without it costing me an afternoon a week. The assistant does the writing, I keep control over what goes out under my name.

Where this started: I got onto this via Spiral by Every, a writing tool that mimics your style. I don't use it daily, but it put me on the trail: you can teach AI to sound like you, as long as you feed it your own work.